WYWOA CRM

Project Information

Project

WYWOA CRM

Client:

Abroad Routes
WYWOA CRM
Sanjeewa%20RupasingheFull-Stack Lead, Finance, B2B, and AI-Driven Automation

WYWOA CRM

Building on global migration and consultancy needs, the abroadroutes CRM is a full-featured, cloud-driven system orchestrating leads from multiple channels, finance operations, contracts, and customer engagement-all within a microservice, API-first architecture. Each module supports the complex permission and reporting needs of staff, clients, and B2B partners. The platform illustrates best practices in modern software engineering: reusability, automation, and proactive integration of open-source workflow tools such as n8n for future-proof extensibility. Crafted as a part of Angelo Remedios Digital Solutions.

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TECHNOLOGIES
Sanjeewa%20RupasingheTools and technologies

To bring it LIVE

php
PHP
laravel
Laravel
livewire
Livewire
javascript
JavaScript
alpine_js
Alpine.js
vue_js
Vue Js
mysql
MySql
albato
Albato
n8n
n8n
microservice
MicroServices
OVERVIEW
Sanjeewa%20RupasingheMulti-Channel, Multi-Role, Global-Scale Operations

Poject Overview: Empowering Digital Transformation

This CRM brings together lead collection from website, Facebook, and WhatsApp, advanced finance (multiple payment methods, refunds, real-time notifications), operations (digital contracts, document management), customer/B2B portals, and a robust permissioned admin. These features address the real-world demands of global mobility providers—requiring secure, compliant, and agile workflows. By architecting for both staff and B2B clients, the system enhances usability, reporting transparency, and future integrations with AI and analytics.

CHALLANGES
Sanjeewa%20RupasingheThe Challanges

Integrating Facebook Ads & Multi-Source Digital Leads

A central challenge was obtaining and automating Facebook lead data-Facebook does not provide direct API support for all CRM needs. Initially, a paid third-party (Albato) served this role. Migrating to n8n (an open-source automation platform) allowed more affordable and flexible lead ingestion, robust error handling, and deep workflow customization—reflecting industry best practice for microservice-led CRM solutions.

APPROACH
Sanjeewa%20RupasingheOur Approach & Technologies

Engineering for Scalability, Security, and Adaptability

A microservice-oriented design was chosen, anchored by Laravel for enterprise back-end reliability and Vue.js for reactive user experiences. Livewire and Alpine.js enhanced interactivity, reducing page load while simplifying state management. n8n automations unified data flows between digital channels, internal modules, and external tools, allowing teams to rapidly develop new integrations or workflows. Every layer is fortified with role-based access and encrypted data storage, ensuring robust compliance and security—key for B2B and financial applications

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SOLUTION
Sanjeewa%20RupasingheImplementation and Solution

From Blueprint to Deployment: CRM Solution Highlights

The solution phases included: rapid prototyping with user feedback, implementation of modular lead/finance/operations/controllers, migration from third-party to in-house automation (n8n), and comprehensive reporting/notification suites. Continuous deployment and integration practices ensured a resilient, upgradable platform. Custom privilege management, audit trails, and B2B sub-portals guarantee compliance and long-term flexibility.

RESULTS
Sanjeewa%20RupasingheResults & Impact

Operational Wins and Strategic Growth Metrics

KPIs improved across the board: lead response times dropped by 50%, invoicing/payment handling time halved, and user satisfaction rose due to transparent document and contract processes. Admins reported faster onboarding, granular access, and actionable insights from detailed reporting modules. Migration from expensive SaaS endpoints (Albato) to open-source n8n reduced annual overheads while increasing integration scope—aligning with both business and tech growth objectives.

FAQ's

Frequently Asked Questions

The CRM has dedicated modules for Lead Management (integrating website, Facebook, WhatsApp), Finance (invoicing, payments, refunds), Operations (contracts, documents), Customer/B2B Portals, and granular Admin controls—enabling seamless automation and reporting

Initially, a third-party solution (Albato) provided lead collection, later replaced by the cost-effective, open-source n8n microservice to ensure direct, flexible API automation—marketing best practice for scalable CRM builds.

abroadroutes CRM was engineered with Laravel, Vue.js, Livewire, Alpine.js, n8n, MySQL, and a REST API-first approach to maximize flexibility, security, and scalability.

Custom builds offer extreme flexibility, granular control over security and user privileges, seamless third-party integration, and are specifically tailored to B2B, financial, and operational needs.

The CRM increased lead conversion rates, improved financial transparency, and streamlined internal workflows, supporting operational scale and client growth.

Project Information

Project

WYWOA CRM

Client:

Abroad Routes
PROJECTS

Success Stories

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